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As businesses operate in a highly competitive world, understanding lead generation emerges as a critical success factor. So, what exactly is lead generation? Lead generation is the process of stimulating interest in your products or services to develop a sales pipeline. It’s about creating touchpoints that attract prospects and convert them into leads who are

We have stepped into 2021 now. 2021 is going to be a different digitalized world with the effect of Covid-19 pandemic. Even though we haven’t been able to figure out the exact impact of Covid-19 we are confident that everything will happen via online platforms. That is the main reason every business organization needs to